New Upper East Side Store: A Family Affair

There is nothing like the energy around opening a new store. Take hundreds of boxes of beauty products, mix in a bunch of bluemercury veterans, and voila: new store. Today, we opened another bluemercury location! It is on 3rd at 75th in Manhattan - a perfect neighborhood store next to Citarella and near EJs diner. I adore this location. It was a fun store to set up - we had staffers that have been with bluemercury forever, our new team of beauty junkies - even my daughters (in the picture) helped clean some shelves. We are so excited to have a new store and new team members in the bluemercury family. Come check it out!

1311 Third Ave
New York, NY 10021
212-396-1500

Sheer Nars Perfection

I often use the words NARS and perfection in the same sentence. Francois just knows how to do color, end of story, period. I spoke with Erin, our Marlton manager and product junkie extraordinaire on the phone and she told me I had to get the new NARS Multiple Tint in Cadaques. So I did. This is my new summer multiple from NARS. Although it looks like it is fluorescent magenta in the tube, it comes out as the perfect, sheer, happy, lively pink. This is my new go to for cocktail parties and dinners out. Love, love, love.

Inspiration, Transformation, & Tight, Healthy Skin

Every year, in our sleepy shore town in New Jersey, there is a race on July 4th called the American Mile. The race goes the whole length of the town - one mile. I have been “in” this race for the past five years. Last year, 2009, I ran an inglorious 12 minute mile. After the awards ceremony, my daughter, who was six at the time turned to me and said, “How come you never win anything?”

Talk about a wake up call. She was right. Admittedly, I had had 3 children in a span of 5 years and was not in the greatest shape. I had been walking and doing a little biking, but nothing strenuous. So I decided last summer that I was going to step it up. I started running on the treadmill at the gym last fall. First,1 mile. Then 2 miles. By the spring I had worked up to 3.5 miles 3 to 4 times a week.

This July 4, 2010, I ran a 7 minute mile, and won first place for my age group. (Yes, 40+. In fact, they said I would have won for the 30+ group.) The best part for me – the excitement of my daughters when I went up to collect my medal.

What’s even great are the side effects – I have more energy then ever, the skin on my face has tightened and looks healthier due to the blood flow from running, and I have dropped 5 pounds while looking more toned.

Slow, steady transformation is possible - sometimes we need a little inspiration from our children to kick start it!

The Drive by Eyeshadow Shop

The other day I was touring stores – stopping by one store every two hours – and my day ended with a stop off at our Marlton, New Jersey store. Bluemercury staffers Lynette and Melissa were so passionate and excited about the new makeup that had just come in, I couldn’t help but ask them for new summer eyeshadow ideas.

I have totally been in a rut. Stuck using my winter shadows, because I have no time to experiment and be creative. I just asked them for a quick recommendation, no trial. I just purchased and kept moving. Here is what I ended up with:

Melissa’s Recommendations








3 Bobbi Brown eyeshadows
1. Champagne (shimmery bone) for all over the lid
2. Heather (matte lavender) for the crease,
3. Eggplant (deep blue purple) for lining and/or a quick eye highlight.

I popped them into a Bobbi Brown 3 pan and now have a look to go. I must say, I wore this look over the weekend with a white dress and it was new, light and was great for an evening cocktail party.

Lynette’s Recommendations

3 Trish McEvoy Eyeshadows
1. Shell (light matte pink) for all over my lid
2. Golden Apricot (shimmery soft apricot) for the crease
3. Bronze (golden coppery brown) for lining

I popped these into my Trish McEvoy planner and am going to try them tomorrow for a meeting I have in Philadelphia.

I must say, our team is so talented. I felt like I went to a drive-in takeout eyeshadow place and my order was exactly perfect!